Growth Planning
Growth planning is a strategic marketing activity focused primarily on revenue generation. We align marketing efforts to strategies that provide direct impact and value to customers, enabling you to connect your business goals and strategies with actions that have a direct impact on customers—to both protect existing revenue and generate new.
What it is
- Discovery
- Competitive analysis
- Buyer analysis
- Product launch plans
- Sales and marketing plans
Ideal for
- Overcoming growth plateaus
- Bringing new products or divisions to market
- Establishing a brand identity or sales strategy independent of a founder/CEO
Brand Foundation
A solid brand foundation is an essential part of growth. When a brand has a clearly defined and strong identity, company culture can thrive and marketing initiatives will be consistent, focused, and effective.
Sands Costner defines and refines your brand’s value and identity in order to build a foundation of consistent, focused, and effective growth. This work becomes the strategic foundation and visual representation of a brand for all future marketing endeavors.
What it is
- Core work (mission, vision, values)
- Naming
- Positioning
- Brand voice (messaging)
- Logo design
- Brand guidelines
- Brand rollout
Ideal for
- Shifting focus
- Looking for focus, evolving (in structure or product)
- Merging or acquiring
- Consolidating costs
- Seeking employee buy-in
- Looking to strengthen public image
Brand Awareness
Brand awareness encompasses all initiatives that would traditionally be called marketing and advertising, and is a requirement for business success.
Sands Costner handles all aspects of marketing and advertising, from concept to creative development and execution.
What it is
- Advertising
- Email marketing
- Direct marketing campaigns (digital and print)
- Social media marketing
- Video production
- Website development
- Content marketing
- PowerPoint presentations
Ideal for
- Launching new products
- Entering new markets
- Embarking on new initiatives
- Striving to maintain or increase market attention amid change or competition
