Or, how not to get burned with branding Brand makeovers. Brand refreshes. Rebranding. Brand storytelling. Brand experiences. Extracting and distilling the brand essence. We kid you not: these are actual services that respectable marketing agencies actually sell. We know, because we recently sat in a......
Got a resolution for sales growth? Having 2020 vision is great. Acting on it means effectively communicating YOUR BRAND. Here’s How. The new year is a time for reflection and resolution. Yet to follow the media is to be reminded of how frequently resolutions fail.......
Big name brands are distancing themselves from National Rifle Association in response to the Florida high school shooting this month. It was the second-deadliest school shooting in U.S. history and reignited gun control movements in both the political and social spheres. As news media was......
Earlier this month SpaceX successfully launched the Falcon Heavy rocket ship, the most powerful rocket to be sent into space by a private company to date. Even though the launch was nearly flawless, paving the way for a new era of space exploration, the most......
Celebrity branding is a marketing strategy that has been utilized for centuries and has become standard practice as brands look to broaden their audiences. The tactic was first documented in the 18th century when pottery maker Josiah Wedgwood created a tea set for the Queen......
As our society’s social media usage grows, the power the medium holds to persuade the population grows in kind. This is evidenced in the role that Facebook and Twitter play in politics and social movements and the money that brands and news organizations have invested......
