The Client

As a third–party servicer, Orion First manages the life of equipment loans and leases after they are booked. Their primary client is the lender. Orion’s ambition—their vision—is to be entrusted by the very best small business lenders with the care of their customers and portfolios.

The Challenge

Orion identified a series of products that would complement their service offerings, but need support in developing them and bringing them to market. These new offerings needed to be strategically aligned to Orion’s core values and mission, then be promoted seamlessly alongside its existing suite of services.

The Solution

We helped Orion plan the rollout of new products like their Customer Portal, Client Portal, and their Delinquency Manager dashboard, as well as promoting services like commercial collections and backup servicing.

SERVICES PERFORMED

Growth Planning

  • Discovery
  • Competitive analysis
  • Buyer analysis
  • Product launch plans
  • Sales and marketing plans

Brand Awareness

  • Advertising
  • Email marketing
  • Direct marketing campaigns
  • Social media marketing
  • Video production
  • Website development
  • Content marketing
  • PowerPoint presentations

We worked with Orion to design the look and user experience of its tech products, in order to maintain quality, brand consistency, and delivery on brand promise.

We focused on aligning each product to Orion’s mission statement, vision, and value proposition.

We designed sales collateral and advertising campaigns that framed each product as a fulfillment of Orion’s mission to “provide deeper insight, stronger portfolio results, and a highly satisfying borrower experience for small business lenders.”

We continue to work with Orion to manage its content and website, ensuring that messaging is calibrated, and to develop new products and advertising for their next stage of growth.