The Client
3M Oral Care, a leading provider of innovative oral care solutions that provides materials and develops techniques for dentists worldwide.
The Project
The dental industry, known for its resistance to change and slow evolution, was challenged by a collaboration between 3M and Bioclear, an innovator that utilized 3M materials. This partnership aimed to disrupt traditional methods and techniques that had persisted for over a century. To ensure the success of these innovations, educating dentists about the new methods and materials was crucial.
We developed a series of educational videos that covered the 5 Pillars of the Bioclear Method, the scientific research that supported the method, and the 3M materials used. These videos served as an introductory education resource for doctors, providing them with a foundational understanding of the method and the confidence to try it before pursuing more in-depth training.
Videos feature renowned Bioclear experts, knowledgeable 3M scientists, experienced practitioners, and several peer-reviewed studies to provide a comprehensive understanding of the Bioclear method and its benefits.
Once deployed for the US market, these videos were localized and utilized in additional markets worldwide.