The Pierce County Cancer Survivorship Conference is an annual event to support and celebrate the community of cancer patients and survivors in the South Sound. With multiple Breakout Sessions and a Keynote Speaker sharing inspirational stories, the Conference has continued to grow in popularity and participation, but needed an updated web presence to build on this momentum.
Because the website is the key tool for reaching the conference audience, we modernized the site with new styling and kept the branding consistent throughout. An updated site map improved accessibility to local resources, and streamlined event registration for attendees, sponsors and exhibitors. We chose a modular layout that would lend itself to the seasonal shifts in content–focused on registration and speaker information leading up to the event and resources in the off-season. Photography from the event is featured throughout, helping visitors get a feel for the beautiful venue and variety of offerings on conference day.
The new website was a big hit with conference goers and helped break early registration records from previous years, making the 2017 conference a success.