Mintaka Financial is a commercial finance company providing equipment leases and loans through a group of partner originators that share ownership of Mintaka. To ensure a successful launch, the new company needed a modern, professional brand that would stand out within the small ticket finance marketplace and attract potential partners.
From the start, Mintaka gained the upper hand throughout this small sector of the finance industry, simply by having updated branding. We chose to promote the expertise and name recognition of Mintaka’s founders, in order to position the company as an established authority and best appeal to the audience. Since the company’s launch, Mintaka Financial has steadily grown their roster of partner companies and expanded their reach as an originator in the small ticket equipment finance industry.