The Client

Dualos was founded as a manufacturer of precision hydraulic interface components designed to connect components for airplanes.

Eventually it was no longer just making and selling its own parts, but providing business development for manufacturers entering the Department of Defense procurement system.

The Challenge

Mission creep affects a lot of companies that shrewdly pursue opportunities adjacent to their core business. Over time, these companies are often faced with the task of recalibrating operations or else designing an entirely new business model. For Dualos, the signs of growth pointed to the latter.

The Solution

Successful marketing depends on the careful alignment between corporate identity, objectives, and audience. Dualos’s shift meant we needed to develop and communicate a new identity to a new audience. When corporate identity is out of date, a brand foundation become the first order of business. From there we can shift attention to strategy and promotion of brand.


Growth Planning

  • Discovery
  • Competitive analysis
  • Buyer analysis
  • Product launch plans
  • Sales and marketing plans

Brand Foundation 

  • Positioning
  • Brand voice
  • Logo design
  • Brand guidelines

Brand Awareness

  • Advertising
  • Email marketing
  • Direct marketing campaigns
  • Social media marketing
  • Website development
  • Content marketing
  • PowerPoint presentations

We started with a refresh of the client’s visual identity and website.

We illustrated Dualos’s superior ability to connect by using simple, friendly language and design elements that feature the Dualos brand facilitating a connection between manufacturers of advanced equipment and military and aerospace industries around the globe.

We created a coherent, clean website to serve multiple functions:

  • Communicate value proposition
  • Deepen and communicate brand
  • Support sales

The new brand voice spoke to two audiences—corporate decision-makers and the technical end user—by using plain language that speaks to both, deploying jargon sparingly to communicate industry expertise.

Next we built a strategic marketing plan with clearly defined objectives and recommended short and long-term initiatives to achieve these objectives.

Print and digital communications were developed to re launch the brand and to support marketing campaigns.