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# Sands Costner

Marketing for growth-minded businesses

## Sitemaps

- [XML Sitemap](https://sandscostner.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [How a skiing accident can help your business through the next recession](https://sandscostner.com/how-a-skiing-accident-can-help-your-business-through-the-next-recession/) - In skiing as in business, it’s usually best to respond to situational changes and not react. As I write this, I’m recovering from a complicated surgery to replace my ACL and repair my meniscus. Skiing accident, not business. But it got me thinking about brand equity. Sue me.
- [Rebranding: 4 common pitfalls, plus insider tips for an effective rebrand](https://sandscostner.com/rebranding-pitfalls/) - Tips from a respected Tacoma marketing agency on how to make your rebrand a success.
- [Quality Leasing Co., Inc. Rebrands as Quality Equipment Finance](https://sandscostner.com/quality-leasing-co-inc-rebrands-as-quality-equipment-finance/) - “Sands Costner helped us clarify our position and reaffirm our commitment to our customers,” says Fogle. “We’ve experienced significant growth for some time, and our programs and offerings have expanded and evolved to be more robust than ever. We haven’t forgotten that this is all about the people we empower to do big things all over the country. Our dependability and human touch are still our hallmarks.”
- [How to use your marketing agency to create a winning growth strategy](https://sandscostner.com/how-to-use-your-marketing-agency-to-create-a-winning-growth-strategy/) - Business growth planning IS marketing planning; marketing touches all aspects of a business. A good marketing agency can help create a winning growth strategy.

## Pages

- [Home](https://sandscostner.com/) - Sands Costner is a marketing and advertising agency that specializes in preparing small businesses for—and guiding them through—stages of major growth.
- [About](https://sandscostner.com/about/) - Sands Costner understands how growth happens, how to catalyze it, and how to make it last.
- [Drive Growth: Marketing Initiatives for B2B Healthcare Businesses](https://sandscostner.com/marketing-initiatives-for-b2b-healthcare-businesses/) - Drive Growth: Marketing Initiatives for B2B Healthcare Businesses The healthcare industry is a dynamic ecosystem driven by innovation and fueled by a commitment to improving lives. We recognize the nuances of this landscape and the challenges to marketing new technologies and techniques to medical providers. We use research to understand your audience and market then
- [Legal Lander](https://sandscostner.com/law-firm-marketing-strategy-build-trust-grow-business/) - In the face of a myriad of challenges, we can help you communicate your expertise and care in a way that builds trust and grows your practice.
- [Drive Growth: Comprehensive Marketing Solutions for Equipment Finance](https://sandscostner.com/comprehensive-marketing-solutions-for-equipment-finance/) - Drive Growth: Comprehensive Marketing Solutions for Equipment Finance Elevate your equipment finance business with Sands Costner, an advertising and marketing agency with extensive experience in the industry. We excel in developing and implementing marketing and branding strategies that drive results for originators, service providers, and technology partners in the equipment finance space. Utilize our deep
- [Careers](https://sandscostner.com/careers/) - Sands Costner is an agency made up of account managers, designers, and writers who solve design challenges in order to measurably drive growth for our clients.
- [Work](https://sandscostner.com/work/) - Examples of our business growth planning, brand foundation, and brand awareness services.
- [Blog](https://sandscostner.com/blog/) - Blog How a skiing accident can help your business through the next recessionBrand AwarenessNovember 11, 2022In skiing as in business, it’s usually best to respond to situational changes and not react. As I write this, I’m recovering from a complicated surgery to replace my ACL and repair my meniscus. Skiing accident, not business. But it
- [Tacoma marketing agency](https://sandscostner.com/tacoma-marketing-agency/) - Sands Costner is a marketing and advertising agency that specializes in preparing small businesses for—and guiding them through—stages of major growth.
- [Brand awareness: how to use your marketing agency to grow your business](https://sandscostner.com/brand-awareness/) - Brand awareness is continuous and can start anytime. Here are some tactics to promote your B2B or B2C brand.
- [Small business branding: what a Tacoma marketing agency can teach you about building a strong brand identity](https://sandscostner.com/small-business-branding/) - Branding is about more than just your logo. It’s your entire corporate identity. It’s the sum of the associations your customers make about your company based on their experiences with it. Small business owners ignore branding at their peril. A strong brand foundation is necessary for business growth and success.
- [Business growth planning: what a Tacoma marketing agency can teach you about creating an effective growth strategy](https://sandscostner.com/growth-planning/) - Strategic planning is crucial to growing your business. Growth planning should start with marketing. A solid understanding of brand is key. A good marketing agency can help you align your brand with your growth strategy for an effective plan.
- [Links](https://sandscostner.com/links/) - Check out our recent and featured content on our Links page.
- [Services](https://sandscostner.com/services/) - Our scope of services is comprehensive, but we view our services in three main areas: growth planning, brand foundation and brand awareness.
- [Website Maintenance Request](https://sandscostner.com/website-maintenance/) - If you're a current client, please fill out the form below and we’ll get your website maintenance edits scheduled.
- [Contact](https://sandscostner.com/contact/) - Drop us a line and let’s talk. With a little information we can determine if our services are a good fit for your marketing and advertising needs.

## Legal Pages

- [Privacy Policy](https://sandscostner.com/wpautoterms/privacy-policy/) - Privacy Policy Last updated: ("us", "we", or "our") operates the website (the "Service"). This page informs you of our policies regarding the collection, use and disclosure of Personal Information when you use our Service. We will not use or share your information with anyone except as described in this Privacy Policy. We use your Personal

## Portfolio

- [Designing distinction: scaling and elevating a law firm brand for growth](https://sandscostner.com/portfolio/designing-distinction-scaling-and-elevating-a-law-firm-brand-for-growth/) - Brand foundation, growth planning, and brand awareness for Sears and Seattle Injury Law, a rapidly expanding law group with a dual brand identity.
- [B2C seasonal marketing: planting seeds for year-round growth](https://sandscostner.com/portfolio/b2c-seasonal-marketing-planting-seeds-for-year-round-growth/) - We’ve helped Watson’s get more out of their seasonal advertising budget by using existing campaigns and media buys to provide useful editorial content.
- [Keeping a competitive edge: new product development and marketing](https://sandscostner.com/portfolio/keeping-a-competitive-edge-new-product-development-and-marketing/) - We helped Orion roll out their Customer Portal, Client Portal, and Delinquency Manager dashboard while also promoting their suite of services.
- [B2B healthcare marketing: Harnessing the power of customer voices](https://sandscostner.com/portfolio/b2b-healthcare-marketing-harnessing-the-power-of-customer-voices-and-sales-insights-to-create-powerful-solutions/) - B2B healthcare marketing: Harnessing the power of customer voices Brand Awareness The ClientBioclear is revolutionizing dentistry by pioneering methods and tools for dental restorations that offer a more conservative approach than traditional fillings, crowns, and veneers by harnessing a combination of innovative products and application methods. The ChallengeBioclear knew that proper outcomes required product with
- [Healthcare communications: supporting innovation in dentistry with education](https://sandscostner.com/portfolio/healthcare-communications-supporting-innovation-in-dentistry-with-education/) - Healthcare communications: supporting innovation in dentistry with education Brand AwarenessThe Client3M Oral Care, a leading provider of innovative oral care solutions that provides materials and develops techniques for dentists worldwide. The ProjectThe dental industry, known for its resistance to change and slow evolution, was challenged by a collaboration between 3M and Bioclear, an innovator that
- [Advertising effectively: amplify with integrated marketing](https://sandscostner.com/portfolio/advertising-effectively-amplify-with-integrated-marketing/) - Advertising effectively: amplify with integrated marketing Brand Awareness The ClientTacoma Community College is a public community college in Tacoma, Washington with more than 15,000 students enrolling each year. It serves the city of Tacoma and the Pierce County portion of the Kitsap Peninsula, and competes with other community colleges in the region. The ChallengeTraditionally, community
- [Event development and management: making your industry come to you](https://sandscostner.com/portfolio/event-development-and-management-making-your-industry-come-to-you/) - Sands Costner worked with Orion to develop the structure, brand, and marketing strategy for the Forum. We continue to advise and promote each year.
- [Rebranding: changing your image—and message—when your business evolves](https://sandscostner.com/portfolio/rebranding-changing-your-image-and-message-when-your-business-evolves/) - Rebranding: changing your image—and message—when your business evolves Brand Foundation The ClientQuality Leasing has been providing reliable commercial equipment financing for close to seven decades. Their reputation in the industry is founded on their personalized attention, client-centered approach, and genuine care for their clients, making the equipment financing process effortless and pleasurable for their customers.
- [Brand awareness: experiential marketing for customer engagement](https://sandscostner.com/portfolio/experiential-marketing-for-customer-engagement/) - We brought together project stakeholders to create an interactive park experience. We designed a Field Guide and game—with prizes—to encourage exploration.
- [Brand evolution: manufacturer reinvents itself as business development organization](https://sandscostner.com/portfolio/brand-evolution-manufacturer-reinvents-itself-as-business-development-organization/) - As Dualos shifted markets, we developed and communicated a new identity to a new audience, then shifted attention to strategy and promotion of the brand.
- [Program branding: developing and launching an impactful sub-brand](https://sandscostner.com/portfolio/program-branding-developing-and-launching-an-impactful-sub-brand/) - Program branding: developing and launching an impactful sub-brand Brand Foundation The ClientCascade Regional Blood Services (CRBS) is a nonprofit regional blood center that collects and distributes blood products to hospitals and other health care facilities in Pierce County and south King County, Washington. The ChallengeCRBS created a new program to increase its blood supply. The
- [B2B healthcare marketing: getting the attention of providers](https://sandscostner.com/portfolio/b2b-healthcare-marketing-getting-the-attention-of-providers/) - We helped Bioclear with the rollout of new packaging design, marketing collateral, and more, which we promoted with a digital ad campaign, targeted emails, and sales sheets for national and regional reps.

## Categories

- [Growth Planning](https://sandscostner.com/category/growth-planning/)
- [Brand Foundation](https://sandscostner.com/category/brand-foundation/)
- [Brand Awareness](https://sandscostner.com/category/brand-awareness/)
- [News](https://sandscostner.com/category/news/)

## Portfolio Categories

- [Portfolio](https://sandscostner.com/portfolio_cat/portfolio/)
- [Brand Awareness](https://sandscostner.com/portfolio_cat/brand-awareness/)
- [Brand Foundation](https://sandscostner.com/portfolio_cat/brand-foundation/)
- [Growth Planning](https://sandscostner.com/portfolio_cat/groth-planning/)
- [Service Highlights](https://sandscostner.com/portfolio_cat/service-highlights/)