Public Relations

Big name brands are distancing themselves from National Rifle Association in response to the Florida high school shooting this month. It was the second-deadliest school shooting in U.S. history and reignited gun control movements in both the political and social spheres. As news media was flooded with images of victims calling for a change in gun laws and high school students across the country stood in solidarity with them, brands have followed suit and are now cutting ties with the NRA.

Earlier this month SpaceX successfully launched the Falcon Heavy rocket ship, the most powerful rocket to be sent into space by a private company to date. Even though the launch was nearly flawless, paving the way for a new era of space exploration, the most talked about aspect of the launch wasn’t the rocket, but its payload – a red convertible sports car. Elon Musk, owner of SpaceX and the electric car company, Tesla, tested the ship’s carrying capacity by loading it up with Tesla’s Red Roadster. About four minutes after launch a live video feed of the car aired from space, featuring a mannequin dubbed the “Spaceman” who was strapped in the driver’s seat wearing a SpaceX spacesuit. Majestic scenes of earth in the distance silhouetted “Spaceman” as the car-laden rocket began its orbit around the solar system.