Earlier this month SpaceX successfully launched the Falcon Heavy rocket ship, the most powerful rocket to be sent into space by a private company to date. Even though the launch was nearly flawless, paving the way for a new era of space exploration, the most talked about aspect of the launch wasn’t the rocket, but its payload – a red convertible sports car. Elon Musk, owner of SpaceX and the electric car company, Tesla, tested the ship’s carrying capacity by loading it up with Tesla’s Red Roadster. About four minutes after launch a live video feed of the car aired from space, featuring a mannequin dubbed the “Spaceman” who was strapped in the driver’s seat wearing a SpaceX spacesuit. Majestic scenes of earth in the distance silhouetted “Spaceman” as the car-laden rocket began its orbit around the solar system.

As our society’s social media usage grows, the power the medium holds to persuade the population grows in kind. This is evidenced in the role that Facebook and Twitter play in politics and social movements and the money that brands and news organizations have invested in creating a strong presence on these platforms. President Trump regularly utilizes Twitter to voice his policy and opinion, most recently responding to North Korean leader Kim Jong Un’s nuclear threat by tweet. Social movements have thrived on social media, rallying followers with Facebook groups and hashtags. New York Times writer Amy Chozick suggests in her recent article “Hillary Clinton Ignited a Feminist Movement. By Losing.” that national feminist movement #MeToo was ignited, in part, by the poor treatment of Hillary Clinton on Facebook during the 2016 presidential race. Brands have flocked to Facebook and Twitter because that’s where consumers are spending their time and advertising agencies have developed marketing campaigns around engaging those audiences through Facebook.