Branding

Or, how not to get burned with branding Brand makeovers. Brand refreshes. Rebranding. Brand storytelling. Brand experiences. Extracting and distilling the brand essence. We kid you not: these are actual services that respectable marketing agencies actually sell. We know, because we recently sat in a meeting...

Got a resolution for sales growth? Having 2020 vision is great. Acting on it means effectively communicating YOUR BRAND. Here's How. The new year is a time for reflection and resolution. Yet to follow the media is to be reminded of how frequently resolutions fail....

Celebrity branding is a marketing strategy that has been utilized for centuries and has become standard practice as brands look to broaden their audiences. The tactic was first documented in the 18th century when pottery maker Josiah Wedgwood created a tea set for the Queen of England and dubbed himself “potter to Her Majesty.” Celebrity endorsements by athletes followed, then movies stars and musicians – think Michael Jordan for Nike and Beyonce for Pepsi. Today, social media has changed the endorsement game by increasing the reach of these traditional celebrities and spurring the rise of a new generation of famous people – and animals – with built in audiences that marketers are primed to target through endorsements.