Watson's Brand Refresh

Watson’s

Brand Refresh

Watson’s Greenhouse & Nursery is located in Puyallup, WA and has expanded over their 30 years in business to become a Puget Sound destination for high-end garden and home decor. From year-round plants and seasonal greens, to gardening classes, fundraisers and events, Watson’s offers a nursery brimming with high-end products and an Events Calendar worthy of its wait-list.

The Challenge

To continue the growth Watson’s had seen, they needed their brand to reflect the updated business model. No longer just a vendor of gardening equipment and potted plants, Watson’s had matured into a respected source of gardening expertise – and they needed to get the word out.

Brand Refresh
The Solution

We updated their brand to reflect the premier products, service, and expertise that Watson’s provides. Watson’s–For Living– became the central theme and tagline as we rolled out the new branding with a quarterly magazine, commercials, Pandora radio spots and outdoor media.

The Results

Since the brand refresh, Watson’s has seen a continued increase in sales, almost year-round, and their events are so popular locally that some have been changed to “invite only” given the sheer number of attendees.

FOR LIVING CAMPAIGN
FOR LIVING CAMPAIGN