Watson’s Greenhouse & Nursery is located in Puyallup, WA and has expanded over their 30 years in business to become a Puget Sound destination for high-end garden and home decor. From year-round plants and seasonal greens, to gardening classes, fundraisers and events, Watson’s offers a nursery brimming with high-end products and an Events Calendar worthy of its wait-list.
To continue the growth Watson’s had seen, they needed their brand to reflect the updated business model. No longer just a vendor of gardening equipment and potted plants, Watson’s had matured into a respected source of gardening expertise – and they needed to get the word out.
We updated their brand to reflect the premier products, service, and expertise that Watson’s provides. Watson’s–For Living– became the central theme and tagline as we rolled out the new branding with a quarterly magazine, commercials, Pandora radio spots and outdoor media.
Since the brand refresh, Watson’s has seen a continued increase in sales, almost year-round, and their events are so popular locally that some have been changed to “invite only” given the sheer number of attendees.