I Am The Lifeblood

Marketing Strategy

Cascade Regional Blood Services strives to engage its community of dedicated blood donors year round and needed a tagline that would inspire the community to donate.  We wanted potential and existing donors to understand the importance of blood donation and developed the “You are the lifeblood” tagline–featured on the website, in emails and collateral.

To further engage the existing donor base, we designed the “i am the lifeblood” logo to be featured in blood centers, on t-shirts, tote bags and in other giveaways.

The Project

The “i am the lifeblood” branded tote bag giveaway was developed to increase repeat donations. We created a campaign to promote the program in centers with posters and handouts and to the public through social media–featuring the bag and the fun attention grabbing headline “I’m totes giving blood”. We couldn’t resist taking advantage of the obvious play on words with the slangy colloquial “‘totes” and knew it would engage the younger donor audience that CRBS is wants to make repeat donors.

 

Social Media

We carried the look and feel of the posters and handouts over to Facebook and created a series of boosted posts that feature the totes out and about town. Once donors started earning totes, we celebrated their commitment to giving by featuring them in posts as well.

Social Media

We carried the look and feel of the posters and handouts over to Facebook and created a series of boosted posts that feature the totes out and about town. Once donors started earning totes, we celebrated their commitment to giving by featuring them in posts as well.

MORE WORK FOR CASCADE REGIONAL BLOOD SERVICES